Ever wonder what leading experts consider when crafting patient-centric marketing strategies?
Join us for an insightful session that explores the practical principles, strategies, and executional tactics behind successful patient-centric marketing.
During this session:
> Discover why patient centricity is more than a buzzword—it’s a critical component of modern healthcare marketing that drives meaningful engagement and brand impact.
> You’ll gain a deeper understanding of the patient and caregiver journey and learn how to integrate these perspectives into your campaigns.
> We’ll demystify consumer versus patient marketing, explain key terms like DTC, and share proven approaches to inspire patient action.
> You’ll also uncover how patient centricity can be incorporated across channels—from media and point-of-care to advocacy partnerships—while navigating compliance considerations.
Expect real-world examples, actionable insights, and expert guidance on measuring success and choosing authentic patient voices for your brand.
Whether you’re new to patient-centric marketing or looking to refine your approach, this session will equip you with the tools and knowledge to elevate your strategy and deliver impact where it matters most.