Every healthcare professional has hard-won expertise, but much of their knowledge stays
behind when they change roles, organizations, or careers. Building a body of work that is
grounded in your experience and unique perspective (not your employer’s messaging points)
can increase your visibility, differentiate you as a candidate, and be a catalyst for building new
relationships.
This workshop will give HBA members a practical framework for translating their knowledge,
perspectives, and ideas into content that earns attention and builds trust. We'll work through a
simple system to define your goals, identify your unique point of view, choose the right formats
and channels, and consistently connect with and engage an audience.
The framework is rooted in the Expert-led Content approach, developed by Kristen Sweeney and Every Little Word, that
has increased visibility for small business owners, technical subject matter experts, and CEOs.
The workshop will be a 60-minute interactive session. You’ll leave with an action plan and clear
next steps for building a body of work that uses your knowledge and expertise to define your
professional identity, regardless of your current job title.