Purpose
The Sponsorship Committee will be established to provide a holistic view on what sponsorships work for the HBA and are desired by companies. A review of current sponsorship offerings will be conducted and the exploration of new items will be discussed to better meet the needs of our sponsors with the goal of increasing sponsorship revenue.
Committee Formation:
- The committee should be representative of all levels of corporate engagement
- Committee members should represent large, medium and small businesses in order to get perspective from all sized companies
- Committee members should consist of company executives and marketing directors or higher in order to understand what is of value to them and what their company values / would pay for.
- There should be no more than 6-8 members in the committee so that the ideals are embraced and valued. Additionally, the committee will be easier to manage.
Committee Scope:
- Identify possible sponsors for event(s)
- Develop strategy for acquiring new sponsors for event(s)
- Make introductions to new companies when possible
- Share ideas about what sponsorships bring value to their company (vertical market and/or size)
- Share ideas for sponsorships that they have seen work well at other events
- Develop a list of possible sponsorships at varying financial levels
- Help formulate sponsorship packages