Each HBA region is home to a marketing Center of Excellence (COE), which is responsible for the alignment and compliance with HBA brand and marketing strategy across the region, traditional and social media; and ensures chapter and regional committees have appropriate training, tools and support for communication and marketing activities.
The primary marketing committees are:
- Marketing and communications excellence: trains and guides HBA chapters on the processes and strategies determined by the regional marketing COE.
- Regional marketing: responsible for marketing and promotion for all regional and HBA flagship events (i.e. mentoring program, affinity group initiatives, Annual Conference); in coordination with HBA Central, designs and implements media strategy in region
- Regional communications: Provides writing/content for regional announcements, news and updates
- Social media/PR: Leverages social media to raise awareness and interest in HBA in the region and to promote local and regional events
To apply, sign in via the blue login button at the top right of your screen. Once logged in, please click on "Apply Today!" to complete your application to be considered for the role.
This role is reserved for HBA members. Non-members can apply, but if selected to fill an open role, membership will be required at that time. If you'd like to learn more on how to become an HBA member, please visit our website.
As a volunteer leader, you may at times handle sensitive information. Prior to applying for this role, we ask that you please review the HBA volunteer acknowledgement policy. By submitting an application for this opportunity you agree to be bound by this policy.